Angi vs HomeProBadge — Feature Comparison
Angi
Lead marketplace (formerly HomeAdvisor + Angie's List). Pros pay $0-350/month plus $15-120+ per shared lead.
Massive consumer brand awareness
Background checks included (platform-locked)
Customer messaging and booking
Review system on platform
Angi Certified badge
No portable verification — badge stays on Angi
No AI job documentation or reports
No automatic social media posting
Average CAC of ~$2,500 per booked job
Leads shared with multiple competitors
$0-350/month subscription PLUS per-lead fees
HomeProBadge
RECOMMENDEDTrust, proof, and growth platform for home service pros.
Portable verification badge — yours forever
AI-powered before/after job reports
Automatic Facebook posting from job photos
Verified reviews with trade-specific ratings
Public profile you own and control
Free to start — $9.95 one-time verification
No monthly subscription required
Invoicing and Stripe payments built in
| Feature | Angi | HomeProBadge |
|---|---|---|
| Monthly cost | $0-350/month | Free (Pro: $29/mo) |
| Cost per lead | $15-120+ | $0 |
| Average CAC per booked job | ~$2,500 | $0 |
| Portable badge | ||
| AI job documentation | ||
| Auto social posting | ||
| Own your profile | ||
| Background check | Platform-locked | Portable |
| Invoicing | ||
| Verified references | 3 required |
Angi vs HomeProBadge — FAQ
Why should I switch from Angi to HomeProBadge?▼
Angi charges $15-120+ per lead, shares those leads with competitors, and the average cost per booked job is ~$2,500. Your reviews and reputation stay locked on their platform. HomeProBadge lets you own your verification, portfolio, and reviews — portable, permanent, and with zero lead fees.
But Angi already does background checks — why do I need HomeProBadge?▼
Angi's background check is platform-locked. When a homeowner finds you on Craigslist, Facebook, or through a referral, they can't see your Angi verification. HomeProBadge gives you a portable badge that's visible everywhere — your website, social media, business cards, and quotes.
Can I use both Angi and HomeProBadge?▼
Absolutely. Many contractors use Angi for lead flow while building their HomeProBadge profile. As your direct customer pipeline grows through your verified profile and portfolio, you can reduce your Angi spend over time.
How does HomeProBadge compare on cost?▼
Angi: $0-350/month subscription + $15-120 per lead + ~$2,500 CAC per booked job. HomeProBadge: Free to start, $9.95 one-time for verification, optional $29/month Pro plan. No lead fees ever.
What about Angi's consumer brand recognition?▼
Angi has brand recognition, but homeowners increasingly distrust lead platforms. HomeProBadge verification is independent — it says 'this person is identity-verified, background-checked, and vouched for by real customers' regardless of what platform they found you on.